Thursday, June 25, 2009

The new BK Blow Job! I mean, sandwich!

I know I'm supposed to be pissed off at Burger King’s ridiculously sexist advertising, but it’s just too hilariously stupid to get upset over. (Read Feministing’s post about it anyway.)

I mean, come on:
IT'LL BLOW YOUR MIND AWAY. Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce.


AHHH! Nobody warned this poor woman that a gross looking, magically floating beef sandwich slathered with, errr, mayonnaise, was coming toward her open mouth! No wonder she’s terrified. Oh no, it's a SUPER SEVEN INCHER! Mind-BLOWING!

The blatant misogyny of this ad isn't even what offends me. I mean, how is it possible that the copywriter/s responsible for this MIND-BLOWING ad have a job and I don't?

Another writer’s take on the ad, via Slate:

“They got two ‘blows’ in there. Nice. The sandwich (by itself an obscenity), slathered in unnaturally ultra-white mayonnaise, is floating in the air directly across from the disturbingly pale profile of a young, gape-mouthed woman who looks frightened to death of the manly meat. Sexy!

But, now, wait a minute. Let's look at that copy again. The ad is aimed at young men, right? Of course it is. So why does it tell them to ‘fill your desire for something long,’ etc.? Is that a purposeful bit of sublimation (know your audience!) or is our cargo-pantsed copy jockey himself like one of those guys from my high school's wrestling team—that is, even more of a stereotypical frat boy than I had at first imagined?”

I’d like to say that BK’s offensive, but more importantly, STUPID, advertising is the reason why I’ve only gone to the one directly out my back door three times in the last year, but really, their food just blows.

Ha, ha. It BLOWS. Maybe I can get a job in their advertising department!

5 comments:

  1. Here is the genius behind BK's marketing campaign. The majority of the target demograph for a seven-inch, mayo slathered burger is not going to be offended by an arguably misogynist sexual double entendre in an ad. They just want an oversized burger. When lefties get worked up about this stuff, it gives BK free advertising. Since most of the people who were buying the sandwich in the first place don't give a shit about the symbolism, the outrage in the feminist blogosphere won't lose BK any customers. However, it might just be that some lefty blog reader has a guilty pleasure craving for a jumbo sized phallusburger. Said lefty sneaks away from work, telling coworkers they are off for lunch at Panera, zips through the BK drive-thru in their hybrid and BK has just secured a new customer.

    Now, if you'll excuse me, I'm off to Panera for lunch.

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  2. Enjoy your BK seven-incher, Jay. We all know there's no Panera in Newcastle. No way.

    Gross, Spencer.

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  3. Move to England, you snob. I work in New Castle, not Newcastle. Sheesh...

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  4. HA! I think I've been out of Indiana too long.

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