I mean, come on:
IT'LL BLOW YOUR MIND AWAY. Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce.
AHHH! Nobody warned this poor woman that a gross looking, magically floating beef sandwich slathered with, errr, mayonnaise, was coming toward her open mouth! No wonder she’s terrified. Oh no, it's a SUPER SEVEN INCHER! Mind-BLOWING!
The blatant misogyny of this ad isn't even what offends me. I mean, how is it possible that the copywriter/s responsible for this MIND-BLOWING ad have a job and I don't?
Another writer’s take on the ad, via Slate:
“They got two ‘blows’ in there. Nice. The sandwich (by itself an obscenity), slathered in unnaturally ultra-white mayonnaise, is floating in the air directly across from the disturbingly pale profile of a young, gape-mouthed woman who looks frightened to death of the manly meat. Sexy!
But, now, wait a minute. Let's look at that copy again. The ad is aimed at young men, right? Of course it is. So why does it tell them to ‘fill your desire for something long,’ etc.? Is that a purposeful bit of sublimation (know your audience!) or is our cargo-pantsed copy jockey himself like one of those guys from my high school's wrestling team—that is, even more of a stereotypical frat boy than I had at first imagined?”
I’d like to say that BK’s offensive, but more importantly, STUPID, advertising is the reason why I’ve only gone to the one directly out my back door three times in the last year, but really, their food just blows.
Ha, ha. It BLOWS. Maybe I can get a job in their advertising department!
